Companies have a mantra, ‘human centered designed’. Design that is by its very nature, intended for humans. Don Norman, one of the founding fathers of human centered design (HCD)helped bring the concept mainstream while working at Apple.

I am a user experience designer and for the most part, HCD is…

Engaging customers is becoming increasingly more difficult with the multitude of daily stimulus and distractions. So how can you leverage new modalities to engage customers and drive them to conversion?

Conversation mapping in Say Spring.

Leveraging Voice User Interface

Alexa, Google Home and now, Apple’s HomePod are becoming more ubiquitous even though they’re still in their nascent stages. Most…

Ty Foster

Product Designer. Earth

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